RAID THE NORTH EXTREME Coming to Global!

Canada's premiere wilderness expedition adventure race, Raid the North Extreme, arrives in an unusually urban location this January - your television set!

The one-hour High-Definition feature broadcast will air on Global TV across Canada on Saturday, January 12 at 9 p.m!!!

This six-day, non-stop, 500+km expedition race features coed teams of four from around the globe facing the challenges of nature, team dynamics, sleep deprivation, and gear failures as they bike, trek, paddle, portage and navigate the wilderness around BC's North Coast - Prince Rupert and Haida Gwaii. Nearly thirty teams of four from across North America, and from as far as Singapore, Australia and New Zealand, blew away their physical and emotional limits during Raid the North Extreme.

As Gary Robbins of Squamish-based Team Helly Hansen/MOMAR said after the race, "Raid The North Extreme is a genuine expedition style race and they practice exactly what they preach: Real Wilderness, Real Navigation, Real Freakin' Tough...OK I made that one up, Real Adventure".

Canada's top adventure race organizers, Frontier Adventure Racing, in partnership with ATV Productions of Vancouver, had a vision to take adventure racing to new heights on Canadian television. Using boat, ferry, helicopter and aircraft support, along with caffeine and bug nets, film crews captured the action, the drama and the emotions as teams traversed the incredibly rugged northern BC terrain.

This broadcast is a first in Canada. Never before has the mystique, intensity and human drama of this incredible sport reached Canadian homes on a national network in prime time. Following the Canadian broadcast, the show will air in the US on PBS, will be seen on menTV and the Extreme Channel, and will be available for purchase on DVD and on iTunes.

Here's your opportunity to share your passion for adventure racing. It'll be a cold dark night in January - what better time for friends, food, drinks and some great adventure on TV?

It's surprisingly easy to organize a full-on pub night screening. Call up a few sports pubs with good AV equipment (a big screen, or tv's throughout the place), and ask what they can offer if you can bring 30-40 people there to watch a sporting event. Most will offer up free apps and a drink per person at the very least. Make a call to your local sports/outdoor store and offer a partnership for some prizes - they'll promote the event for you, too. Send out invites to everyone you know, post the event on Facebook or evite - then just show up and have the pub turn on Global that night. Parties at home are just as good, but more work. Or if you have money to burn, rent a hall or auditorium and make an event of it!
We'll help you make it happen. Just let us know about your party plan, and we'll send you tips, a poster, and an "RTNX Party Package" with prizing and an RTNX 2007 Buff.
Let's get all of Canada watching Adventure Racing on TV, and create a new wave of excitement about AR for 2008!

Check out the RTNX Facebook group for news about parties near you.

TNO

A BIG THANKS

Thank you to everyone who came out and attended the 'Pushing the Limits' presentation put on by Gary Robbins and myself. It was really nice to revisit the big races of the season and try to inspire others to either get out and do some bigger races, or to simply follow their own passions whatever that may be. Thanks to everyone as well for the great feedback on the show that will allow us to put on an even bigger and better show in the future. A big thanks to Marc Campbell of Helly Hansen and to Bryan Tasaka of Mind Over Mountain Event Co (MOMEC) with whom the shows could not have been possible. A big thanks to all our sponsors as well for letting us use some of the best gear around: Helly Hansen, Nuun, Princeton Tec, Carbo-Pro and Kinesys.
Looking forward to 2008!!!

Team Helly Hansen / MOMAR Multimedia Presentation

* CLICK ON AD TO ENLARGE *

Mind Over Mountain is proud to sponsor Pushing the Limits -- a multimedia slide show featuring Team Helly Hansen / MOMAR's adventure filled year of expedition racing.
Join us as team captain, Gary Robbins, and navigator, Todd Nowack, takes on a compelling journey through the Baja, Queen Charlotte Islands, and Austrailia.
Show dates are on Wednesday, November 21st, in Vancouver, or on Sunday, November 25th, in Victoria. The Vancovuer show will be held at the new Helly Hansen store and they are offering everyone 15% off everything in the store. Frontrunners (Langford) will be hosting the Victoria show -- Mark and Nick will be offering everyone 20% off so come ready to buy some new shoes.
We'll be going to the pub after for drinks so plan on staying out a bit later for a casual beer and more good times.

Admission is by donation with all proceeds go to the Team's racing funds for 2008. Please book your seat by simply emailing info@mindovermountain.com or by calling 604.999.3331. Please spread the word!